Why do we wear jewellery? The answer to this very question is manifold. There is a plethora of reasons, all linked to vanity, consumerism, or special memories and moments in life that have compelled the woman to don a particular trinket – as if it’s a symbolic pendant that surmises a moment or experience for all to see.

While wearing jewellery may have it’s personal benefits and hidden meanings, there is no escaping the reality that it is in fact a statement of class and wealth; whether knowingly or not, someone wears a necklace, bracelet, ring etc. with the intention of showcasing just how much they earn, and where they can afford to shop.

This is where the brands come in. From Asprey’s, to H. Samuel, to Claire’s Accessories, we all have our preference. Yet, this preference automatically places us in a category; brackets of affordability denoting not only our pay packet each month, but also where we’re brave enough to shop. Whilst the act of purchasing the jewellery makes us feel special and valued, there is a hint of self-reflection and social judgement creeping in at the edges – what will the neighbour think? Is this too expensive? How much will I actually wear it?

If you’re flush enough to shop at Asprey’s, there’s no certainty in the knowledge that your peers will recognise the branded item on looks alone – the coveted admiration based on one’s vanity over jewellery can only be achieved through vocal confirmation of the ridiculously obscene amount paid. Yet, if you were to go for coffee wearing a Pandora bracelet, you could almost guarantee that it would be recognised. Similarly, the return to Tiffany’s range is unmistakable, especially if it contains a hint of the famous Tiffany blue.

But why bother with the high-end brands? A Pandora bracelet, after all, is something most will know of and could invest in. There is a story behind every charm, with the option to switch the combinations around depending on mood or outfit choice.

The charm bracelet industry has taken off in recent years, with Pandora leading the way, followed by Thomas Sabo, Trollbeads, and Chamilia. Each offers the same product with their own twist. Whilst Pandora stick to the traditional solid silver and rose gold charms, with elegant glass beads to choose from too, Chamilia has taken advantage of the younger market, selling charms inspired by the Disney movie Frozen.

Whether a statement of fashion intent, or simply a memory to wear, jewellery serves a range of purposes, and will never go out of fashion. Trends will inevitably change, but there will always be a market for it, because it is just another cranny of human consumerism – something we’re all guilty of.