‘I began seeing fan videos on Instagram and TikTok!’: Social media star Armand de Lambilly
Isabella Dowden speaks to the social media star about internet fame, travel, and his fear of heights
John’s student Armand de Lambilly is a social media star boasting 292,000 Instagram followers, and has appeared in YouTube videos with over 19 million views.
Name: Armand de Lambilly
DOB: 26/04/04
College: St John’s
Subject: History & Politics
Hometown: London
Nationality: French & British
Instagram Followers: 292K
How did you gain fame online?
I appeared on one of the biggest YouTube channels in South Korea, Korean Englishman, as a British highschooler trying Korean food with my friends, and the videos went viral. We followed up with some more videos and two filmed trips to South Korea to make more content linking the two cultures, and it just grew from there!
How did you end up appearing on the channel in the first place?
The managers knew the headmaster of our school, so contacted him with the idea and he agreed to it. I happened to be head boy at the time which I think was the reason I was selected as part of the group. We were put in duos throughout the filming, and they paired me with one of my oldest friends, Max, and now we do all our social media content together.
What was it like gaining such a large online presence while still in school?
If I’m honest I didn’t realise the full extent of it for a while, and neither did people at school. I only started to realise how popular the videos had become when I began seeing fan videos on Instagram and TikTok! It was never really an ambition of mine, but it did give me a confidence boost in terms of encouraging me to carry on making the content that I do now.
How do you balance social media and university?
So far it’s been going OK! The main part of the content I produce is when I am on trips or doing shooting days, which are always quite concentrated. Ultimately I know where my priorities lie, which I think is important, but for the most part it’s just like a hobby, except I get to interact and meet with lots of new people from around the world!
Do you get recognised in public?
Yes! Definitely a lot in Korea because the channel is huge over there, but also in and around London too.
If you could travel anywhere in the world right now, where would you go?
Probably back to South Korea! So far we have been to Seoul, Jeju Island and other cities in the Jeollanam-do province in the south. I’d like to go back and explore those more as well as visit new places.
Biggest irrational fear?
I’m extremely scared of heights, but personally I don’t think that even counts as being irrational! The last time we went to Korea we did the Ramada Zip Track in Yeosu which is one of the highest ziplines – it has a 120m drop and I was completely terrified.
If that TikToker asked you what song you’re listening to on King’s Parade, what answer do you have prepared?
‘I Bet You Look Good on the Dancefloor’ by Arctic Monkeys
Introvert or extrovert?
Extrovert
Mash/Revs/Lola’s/Vinyl?
Lola’s
Where will you be found on a Wednesday night?
John’s Bar, sometimes Revs
Gardies or Van of Life?
Gardies
What did you want to be when you grew up?
A tennis player
What do you want to do now?
Something in or working around politics
College formal with three people (dead or alive) – who are you choosing?
Simone de Beauvoir, Jeremy Heywood, and Gad Elmaleh
And finally, Varsity or The T*b?
I have friends who write for The Tab but I read Varsity more!
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