The Saturdays: Groundbreaking

Some music videos threaten to change the world. Thriller... Right Here Right Now... and now, Higher. This masterpiece cleverly echoes some insignificant musical moment by showing five girls walking over a zebra crossing with all the swagger of Heather Mills McCartney. The Saturdays actually sit! on a stoop! in the street! singing! Certainly the coolest advert for loitering I’ve ever seen. The name ‘The Saturdays’ suggests this chaos only occurs once a week, but apparently there’s a TV program in which they do this EVERY DAY. On the single’s B side, everybody’s favourite shit rapper Flo Rida adds his lyrical armaments. “No understanding, shawty demanding” clearly references The Saturdays’ attempt to reach out to hip pop.  Apparently their next collaboration is with the brain-seeking scarecrow from the Wizard of Oz; The Saturdays’ search continues.