TikTok is everywhere these days. Whether you’re on the actual app or just talking to somebody about how enjoyable it is, TikTok is everywhere in the mainstream. Everyone is jumping aboard TikTok, especially those looking to make money from it. While there are many factors that will determine this success, chief among them is more TikTok followers.

In this article, we’ll explain all the tips you need to know to increase your TikTok audience. This includes how to create content, how to use relevant hashtags, and how to efficiently jump on a TikTok challenge trend. If you choose to buy TikTok followers UK not expensive, it can be a good option to start growing your subscribers.

TikTok Vs Other Social Media Platforms

There are almost 7 billion people in the world. And over 6 billion people have some sort of social media account. 

If you own a business or are growing a band, you need to be active on at least one platform. TikTok, however, should be at the top of that list as its popularity continues to rise.

Who is the TikTok Audience

TikTok has a global audience that includes men and women of all age groups. However, it does skew younger in demographics. Currently, people aged 18 to 24 are the most likely to access TikTok, followed closely by people aged 25 to 34.

Not only do these groups of people have buying power, but they are very savvy when it comes to social media. They are the ones most likely to share videos with their friends. If you want to grow your followers on TikTok, enticing younger people is key.

How to Increase Your TikTok Followers

Your TikTok strategy to gain more followers should not be complicated. In fact, most of the strategies we recommend are simple and use all the tools available in your TikTok account.

There are over a billion TikTok users, so there is no shortage of people ready to follow you. All you need to do is put a little time and energy into your TikTok content and you’ll be able to easily grow your TikTok followers.

Create Interesting TikTok videos

The most important but arguably the most difficult step to increase your TikTok presence is creating engaging content.

In order to create viral moments from your videos, you need to have content that is interesting. TikTok videos are short, just mere minutes, so there is no time to waste. Use a catchy intro, get right to the point, and provide content that is of value.

There are many goals to creating these engaging followers. First, you want to retain any followers you currently have by giving them a reason to keep coming back to your page.

Secondly, you want to entice potential followers to follow your page by showing them you have value. If somebody new sees a boring video from you, they will not want to follow you.

Finally, when you create your own content and a lot of people react to it, you are more likely to have that video shared with other people. This ripple, viral effect, is key to getting more engagement and more followers.

Use Trending Songs

One key to a short form video is the music involved. It helps to think of TikTok videos as music videos. If you include trending sounds set to entertaining content, you will produce something that other TikTok users want to watch.

Good digital marketing is all about enticing the senses. Visual and auditory processing work hand in hand, and videos perform better when you can find trending songs and use them appropriately.

Understand TikTok Trends

Unlike most social media platforms, content creation on TikTok is best when you can leverage trends. There is no shortage of TikTok challenges. It seems like every month there is a new viral challenge.

Before you jump on the latest challenge, have a look at what other content creation is out there. Search for popular videos to see what people are talking about and then think about making similar videos.

The trick is to provide your own angle to a challenge. Once a TikTok trend takes hold, you will see trending and relevant hashtags and multiple videos.

When you create your own video, try to replicate the challenge but put a spin on it. The key is to have a video that people will find when they search for the trending hashtags but will be unique enough that users will keep watching it and then share it.

Understand the TikTok Algorithm          

New followers come about when your TikTok videos are shared with other people. If new people don’t know about you, they won’t be able to follow you.

When creating content, the goal is always to have people share your videos. Then, the TikTok algorithm will take over and share your videos with people outside your network. The algorithm only does this, however, if enough people in your network are already talking about it.

Once you have new people view your videos, the hope is that they will then click on your TikTok profile and start to follow you.

Create a Consistent Posting Schedule

Once you have mastered the steps necessary to create engaging videos, it’s time to keep up the good work. Having a consistent posting schedule will ensure that your videos are always shown to your followers, who will then hopefully share that content with other people.

When starting out, aim to post at least three times a day. This can seem like a lot of content. Continue to scroll through the TikTok app to see what other TikTok creators are doing. You can get a lot of inspiration this way so that you always have new ideas to film.

The goal is to post daily. However, this can take a lot of time out of your schedule. There may come a point when you need to hire somebody to help you with the idea or filming process. When this happens, you need to prepare a cost-benefit analysis. However, if you want to increase your brand presence, TikTok followers cannot be overlooked.

Cross Promote

TikTok is not the only social media platform out there. Even if you decide to put most of your efforts into TikTok, you should still maintain a presence with other platforms such as Facebook and Instagram.

Don’t be afraid to announce on these platforms that you have a TikTok account. Everyone belongs to multiple social media platforms. Chances are that your followers will be excited to follow you elsewhere. This is especially true as TikTok is all about videos, while Facebook is about updates and Instagram is about pictures. Use these other platforms and focus on what they do best to increase your presence across the internet.

Use TikTok Analytics

When you’re first starting out with your TikTok account, don’t worry too much about who is watching what. What’s more important is how comfortable you feel in creating your videos. Take some pressure off yourself and have a bit of fun learning about the video-making process.

Once you have a handful of videos and your TikTok followers are starting to increase, you can start to pay attention to analytics.

These numbers tell you a lot of information. Some simple numbers include your follower count. Each week, see how many followers you have. If the number is steadily increasing, you’re doing a great job. If the number is stagnant, or worse, decreasing, it means you need to shake up your strategy.

A more complex metric to follow is how long each video is watched for. While it’s great if you get a lot of views on a video, if most people stop watching after five seconds, it means nobody sees value in your content and therefore won’t like or share it.

Try not to obsess over the analytics. Instead, take time once a week to go over them. Remember to look at the big picture and understand that there will always be dips, no matter how much work you put in. It’s when the numbers continually dip that you need to change your strategy.

Connect with TikTok Influencers

There are a lot of influential TikTok influencers. While you may one day be able to connect with the most popular of them, most of these users are too busy to field all of their inquiries. Instead, set your sights on mid-level influencers who still remember what it’s like to start out.

You will have to ask a lot of other creators before you find people who are willing to connect with you. However, there are always people out there happy to connect with others.

Once you make those connections, you can ask about their strategies, what has worked well for them, and any tips they have.

Spend a Little Money

Most people turn to social media because it is supposed to be an easy and free way to market your brand. However, most people end up spending some money along the way.

One avenue is to pay for TikTok ads. There are different ways you can do this, including promoting your account or paying to have one of your videos shared with multiple users.

Another option is to buy TikTok followers through a reputable website. This is an easy way to quickly increase your follower count.

Conclusion

Your TikTok success will take some work, but it is possible to increase your followers. Be sure to create content that people want to see and share with others. Stick to a consistent schedule and stay up to date with the latest trends and challenges. Don’t be afraid to ask for help and create a budget so you can supplement your hard work with some paid advertising. If you keep working hard, your follower count will keep increasing.